February 15, 2010 / Posted by: Amy Beth Arkawy / Category:
TV

Okay, maybe you better call Candy Finnegan from A&E’s Intervention and get the ball rolling. Seems I just can’t help myself. I keep saying I won’t get sucked into another “reality” show, but I just couldn’t resist Undercover Boss. How could I? CBS’ latest foray into the manipulative form of pseudo-documentary TV has CEOs of big companies ditching the designer duds and private jets for ONE arduous week in the trenches, tackling a variety of front line jobs in their own companies. You wanna watch too. Admit it. Try it. You’ll like it. Maybe even love it.
The first installment, which debuted after the Super Bowl, featured Larry O’Donnell the CEO of Waste Management. The guy tagged along for a garbage route, worked at a recycling plant, picked up garbage at a landfill (was even fired from that one) and actually cleaned toilets at a fair ground. What a sport. And a sweetheart of a guy, too. Larry actually arranged a promotion and salary bump for a hard-working job juggler who was able to stave off foreclosure.
Last Sunday’s episode featured Hooters CEO Coby Brooks as he “winged” it through his busty beer and chicken empire, vowing to improve the chain’s public image through ad campaigns and good works, without “messing with the Hooter girl uniform.” Good luck with that one, Mr. Brooks. He actually offered a fascinating back story–battles with his dad, the rough and tumble company founder.
Brooks may have convinced himself that there’s nothing degrading about women pushing poultry and cleavage in skimpy outfits, but most of the women he asked when he was handing out flyers with a couple of Hooters girls in Texas thought otherwise. And even the CEO inured to the sexist agenda of his own billion dollar company flinched big time at the management style of franchise manager “Jimbo” who routinely subjects his employees to blatant sexual harassment. From his demeaning inspections to humiliating contests he calls “reindeer games,” Jimbo’s management style could have Brooks and his company in serious legal hot water by epidosde’s end. The day culminated with a bean eating contest in which the woman lapping up the most beans–with hands behind her back–gets to leave a slow shift early. Jimbo, perched on a stool that can barely contain his overfed slovenly body, plays frenetically with a rubberband and tells “Scotty” as Brooks is calling himself, “There are no rules.”
Brooks was appalled and almost broke his cover to “give Jimbo a talking to.” Instead, he dialed the franchise owner and said they had a serious problem. Back in the board room, another male exec upon hearing of Jimbo’s drill said, “I think we can legally re-train.” Huh? No one even suggested the guy get the big old axe. When asked if his Hooters’ “career” could be salvaged, Brooks said, ‘I’m not so sure.” But by the time he unveiled his true identity to Jimbo, the defiant tub ‘o’ lard pointed to his fiscal prowess. Still, the lunk had a light bulb moment when Brooks said he wouldn’t want his two daughters (whose potential stints as Hooters girls he earlier said he’d welcome) working under him, so to speak. ‘I get it now,” Jimbo said.
That was that. No firing. Jimbo wasn’t even subjected to some sensitivity training. His only punishment: he had to apologize to his employees. And the end-of show update said he’s “changed his management style.” Yeah, right. If anyone deserved a public flogging and swift termination it was Jimbo. In a time when so many good, hard working people are getting fired due to no fault of their own, it’s a slap in the face to see an undeserving lout catch a break. And I think Brooks has left himself and his company vulnerable to a class action law suit. Gloria Allred, paging Gloria Allred.
It may be manipulated to make the boss look good, even noble (Brooks also rewarded deserving employees; giving a fermale manager an all expenses paid vacation and donating $50k in the name of another tough but fair manager to a charity of the guy’s choosing), but Undercover Boss is a sweet and smooth elixir for hard times. The show airs Sundays at 9 pm on CBS.
Next week, the CEO of Seven Eleven plunges into the slippery world of Slurpees. Sorry, Candy, looks like I may be a little late for my own intervention. Gotta get a Big Gulp.
Drive safe. Play nice. Think peace.
aba